Our Creative Process

First Contact

Once you submit the form, we’ll reach out by email to learn more about your business, goals, and what you're looking for. From there, we prepare a custom proposal with scope, timeline, deliverables, and pricing.

You’ll receive a detailed brand questionnaire to share your story, current stage, and expectations. We then schedule a kickoff call to align on goals, clarify doubts, and set a clear direction for the project.

Discovery & Alignment

Strategic Foundation

We dive deep into your brand’s universe — audience, positioning, values, competitors, and market context. This step defines your brand DNA, purpose, tone of voice, and unique value proposition to ensure a strong strategic base.

With strategy in hand, we craft a moodboard that visually expresses the brand’s personality: colors, fonts, textures, and styles. This step sets the tone for a cohesive and aligned visual identity.

Creative Direction

Identity Design

We design your full brand identity: logo, variations, color palette, typography, graphic elements, and mockups. Everything is built to visually reflect your strategy, connect with your audience, and stand out with clarity.

Presentation & Feedback

You’ll receive a comprehensive brand presentation with design rationale behind every decision. We’ll refine the work based on your feedback to ensure the final result is exactly what your brand needs.

Final Delivery & Brand Guidelines

You’ll receive all final files ready to use, plus a complete Brand Guidelines Document with instructions to keep your brand consistent across all platforms.